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How do we measure success?


Not all events can be measured in dollars raised or tickets sold. Some of the most meaningful successes come from the look of bliss on someone's face as they step onto the dock after a great boat tour, or the kids who are exhausted but excited after a successful nature scavenger hunt, holding their bags of treasure to take home; or the neighbors who dropped in to a preserve open house and can't believe how lucky they are to have accessible public land at the end of their street.

But we can also measure success through fundraising goals met, logistics smoothly executed, stellar drinks and remarkable hors d'oeuvres offered, and speaking programs that inspire each and every attendee to get involved in your mission. Here's a sampling of successful events I've produced that can be measured in dollars and cents:

Tides of Change

Maine Coast Heritage Trust

First annual gala fundraiser

$78,000+ raised through ticket sales, host committee, and sponsorships

300+ in attendance

Keynote address from Hannah Pingree, co-chair of the Maine Climate Council and "Maine Won't Wait" climate initiative 

The Campaign for Aldermere & Erickson Fields

Maine Coast Heritage Trust

$4.4 million capital campaign for Aldermere Farm and Erickson Fields Preserves

One privately hosted major donor acquisition party

One major donor acquisition event hosted at the Visitor's Center and cattle barn under construction

Two annual Harvest Celebrations, showcasing the programs and facilities

The Saltwater Shindig

Maine Coast Heritage Trust

Annual fundraiser targeted at "Next Wave" young donors and prospects

Four years sold out; $250 tickets

Sit-down dinner/lobster bake provided by Big Tree Catering and Maine Beer Company

A full day of fun on a remote island including children's activities, paddleboards & kayaks, boat transportation, island exploration.

Giving Tuesday Campaigns

Maine Coast Heritage Trust

Five years of successful one-day social media giving campaigns on "Giving Tuesday."

$87,000 raised in 2023

The Garden Party

Maine Coast Heritage Trust

Four years of MCHT's annual donor stewardship event for The President's Circle (annual giving of $1,000+)

Hosted by members of the Rockefeller family or MCHT Board of Directors

Created a field kitchen and event space for a vibrant cocktail party for 350+ at the Abby Aldrich Rockefeller Garden

2019 Keynote speaker: Governor Janet Mills

MCHT Capital Campaign

Maine Coast Heritage Trust

Successful five-year $130 million capital campaign

Numerous events, small and large, including a Campaign kick-off event, cocktail parties, donor stewardship and awareness events, artist reception and art sale for Timothy P. Wilson's Maine Coast Sojourn, and many more.

Little Whaleboat Island Preserve

Maine Coast Heritage Trust

Successful $1.3 million campaign to purchase popular Casco Bay island

Two privately hosted major donor acquisition parties

Extended campaign with partner Maine Beer Company including several tasting room events including the launch party for Little Whaleboat Island IPA, named for the project.

Cousins River Fields & Marsh Preserve

Maine Coast Heritage Trust

Successful $2.19 million campaign in partnership with Royal River Conservation Trust and Freeport Conservation Trust

Created and staged 2 years of "Meet the Marsh" community open house, focused on community involvement and information about the importance of conserving Maine's salt marsh ecosystems

Henryfest Community Music Festival

317 Main Community Music Center

Increased attendance to 1,000+ for annual friendraiser/fundraiser

Built out children's activities to offer instrument petting zoo, costume corner, book nook, hooping, face painting, henna tattoos

Ossippee Valley Music Festival

North Atlantic Arts Alliance

Instituted robust social media marketing campaign and assisted with website redesign

Increased attendance significantly and raised public profile for first year of affiliated Music Camp

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